Paid Ads Optimization, Reported Every Monday
Zero reads your Google Ads account every Monday and writes the week's report: what moved against last week, which search terms burned budget with no conversions, and the exact changes to make next, waiting for your approval.
What Zero delivers: a weekly paid ads report
Explore a sample report. Zero compared five campaigns against the previous week, showed cost per conversion down 12.8% on flat spend, explained the three moves behind it, found $612 across nine search terms that converted zero times, and closed with four proposed changes it had not applied. The account and figures are fictional; the format is the real output Zero generates from a connected Google Ads account.
Agent summary
Zero reconciled two weeks of campaign, search term and budget data, reported cost per conversion down 12.8% week over week on flat spend, attributed the improvement to a retargeting audience change and the negatives approved the previous Monday, and proposed pausing a three-week test with no conversions to fund the campaign losing 41% of its impressions to budget.
- Spend reported
- $9,4805 campaigns, week over week
- Cost per conversion
- $56.43down 12.8% on flat spend
- Changes proposed
- 42 reversible · 2 need approval
What is a weekly paid ads report?
A weekly paid ads report is the recurring readout of a paid advertising account: what each campaign spent last week, how many conversions it produced, what a conversion cost, how all of that moved against the previous week, and what should change next. Done properly it also explains the movement, connecting a drop in cost per conversion to the specific edit that caused it. Zero writes that report on a schedule. It reads your Google Ads account every Monday, compares the two weeks, prices the wasted spend in dollars, checks each finding against the rest of the account, and ends with a change list where the reversible items are marked separately from the ones that need your approval.
Why the weekly ads report never gets written
Monday morning, someone has to open Google Ads, pull last week's numbers, compare them to the week before, work out which of your own changes caused which move, and turn all of it into something the team can act on. It takes two or three hours and it slips the moment anything else is on fire. Zero writes that report before you log in: the week-over-week table, the terms that spent money and converted nobody, and a short list of changes with the money attached to each one.
How Zero writes your weekly paid ads report
Step 1: Connect your tools
Step 2: Ask Zero
Step 3: Take it further
What Zero reads and writes in each tool
The report is only as good as its inputs, and the changes are only safe if you know exactly what the agent can touch. Here is both, per connector.
Google Ads — read everything, write only what you approve
RequiredZero queries the campaign, ad group, keyword, search term and campaign budget reports for the reporting week and the week before it, plus impression share lost to budget. On the write side it is limited to three operations: adding negative keywords at account or campaign level, changing daily budget amounts, and pausing or enabling a campaign or ad group. Bid strategies and ad copy are read-only unless you ask for a change explicitly.
Google Sheets — the report archive and the change log
RequiredEach week appends the campaign table and a dated row per applied change: what changed, in which campaign, the expected effect, and who approved it. That archive is what lets the next report say a CPA drop followed a specific edit, rather than just noting that it happened. It is also where the report lives, so anyone on the team can open last month's weeks without asking you for them.
Meta Ads — optional second channel
OptionalWith Meta Ads connected, the weekly report covers both platforms and carries one combined cost-per-conversion table. Useful when the two channels are funded from the same budget and you need to know which one deserves the next dollar.
Zero vs. building the report by hand vs. a dashboard
A weekly paid ads report has three jobs: get the numbers right, explain what moved, and say what to do next. Manual reporting and dashboards each cover part of that and drop the part that takes the most judgment.
Building it by hand every Monday
Export, compare, write. It produces the best report of the three because a person is doing the thinking, and it is the first thing dropped in a busy week. The version that gets skipped for a month is worth less than an automated one that arrives every Monday.
A dashboard or scheduled export
A dashboard always has the current numbers and never tells you what they mean. It will show cost per conversion falling 12.8% without connecting it to the negative keywords you approved last week, and it will never end with a list of changes and what each one is worth.
Zero
A written report every Monday: the week-over-week table, an explanation of each significant move traced back to the change log, waste priced in dollars, and a change list that separates what Zero can safely apply from what waits for you. It can also join spend to what happened after the click, which the ad platform cannot see.
Tips for better results
Frequently asked questions
Can AI write my weekly Google Ads report?
Yes. Zero reads the campaign, ad group, search term and budget reports for the reporting week and the week before, reconciles them, and writes the comparison, the explanation of what moved, and the recommended changes. The report is archived to a Google Sheet and the summary comes back to you when the run finishes. What it does not do is apply anything you have not approved.
Will Zero change my budgets or bids without asking?
No. Budget amounts, bid strategies, and pausing a campaign or ad group are approval-only by default — Zero proposes the change with its expected effect and stops. You decide per change what it may do on its own; if you never grant it, it never applies anything. Every change it does make is written to a Google Sheet change log with a timestamp.
How does it decide what counts as wasted ad spend?
By your target CPA and your conversion actions, not a generic benchmark. A search term is flagged when it has spent above a threshold you set with zero conversions attributed to it. Before recommending an account-level negative, Zero checks whether that term converts in another campaign — if it does, the recommendation is scoped to the campaign where it is failing. Overlapping savings are netted out so the total is not inflated.
Can the report cover Google Ads and Meta Ads together?
Yes. Google Ads is the required connector; connect Meta Ads and the same weekly report covers both, with one combined cost-per-conversion table so you can compare channels on the same definition of a conversion instead of two platform dashboards that each count differently.
How much history does it need before the report is useful?
Two weeks gives you the first week-over-week comparison, and enough conversions to make a CPA meaningful — roughly 15 to 20 across the account. Waste detection works from the first run: a search term that has spent $200 on zero conversions is a finding in week one, and it does not need a baseline to be worth acting on.
Get next Monday's report written for you
Connect Google Ads, tell Zero your target CPA, and the first weekly report arrives with the waste priced in dollars and the changes drafted. Nothing is applied until you say so.